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Coca-Cola is the world’s largest total beverage company, and Coca-Cola is available in more than 200 countries. With this global reach their use of music needs to be flexible and their “taste the feeling” campaign is exactly that, since it’s being adapted to cultures and context.

The brand’s strengths are highlighted below:

Customer Trust

Customer Trust

Customer Belonging

Customer Belonging

Customer Recognition

Customer Recognition

Customer Experience

Customer Experience

Customer Engagement

Customer Engagement

Audio Brand Efficiency

Audio Brand Efficiency

 
 

We hereby make a reasonable and limited use of the music samples under the “fair use” doctrine, for the limited purpose to analyse and comment upon the various examples of audio branding elements, and to contribute to further the culture and understanding of audio branding, without deriving any financial gain from such use, and in trust that no financial harm be caused by such limited use to the copyright owners. We will nonetheless remove any audio, at first demand, of the respective copyright owner.