Intel Inside’ sound is widely renowned as a model example of effective sonic branding. It might have been leading the sonic logo revolution in the 90´s but it is time for Intel (and other brands focused on a sonic logo) to put their sonic strategy on trial and expand on their already well-established sonic logo with creating more sound assets.
The brand’s strengths are highlighted below:
We hereby make a reasonable and limited use of the music samples under the “fair use” doctrine, for the limited purpose to analyse and comment upon the various examples of audio branding elements, and to contribute to further the culture and understanding of audio branding, without deriving any financial gain from such use, and in trust that no financial harm be caused by such limited use to the copyright owners. We will nonetheless remove any audio, at first demand, of the respective copyright owner.