Apple´s strategy relies heavily on licensed music which is an expensive strategy that not all companies are capable of but gives them high customer experience score. They also score high thanks to their product sounds and especially thanks to the voice of SIRI.
The brand’s strengths are highlighted below:
We hereby make a reasonable and limited use of the music samples under the “fair use” doctrine, for the limited purpose to analyse and comment upon the various examples of audio branding elements, and to contribute to further the culture and understanding of audio branding, without deriving any financial gain from such use, and in trust that no financial harm be caused by such limited use to the copyright owners. We will nonetheless remove any audio, at first demand, of the respective copyright owner.