Disney is a rather special case, because its many movies and songs, all of them inviting the viewer into the Disney World, are loved all around the world. Additionally, their sonic signature in the beginning of most of their movies is quite recognizable and fits perfectly in the magical world of Disney.
The brand’s strengths are highlighted below:
We hereby make a reasonable and limited use of the music samples under the “fair use” doctrine, for the limited purpose to analyse and comment upon the various examples of audio branding elements, and to contribute to further the culture and understanding of audio branding, without deriving any financial gain from such use, and in trust that no financial harm be caused by such limited use to the copyright owners. We will nonetheless remove any audio, at first demand, of the respective copyright owner.