NesCafé is known pursuing its passion of finding new ways for coffee lovers to enjoy their favorite cup. They use their sonic logo consistently and with time consumers will long for a hot cup of joe when they hear the sonic logo.
The brand’s strengths are highlighted below:
We hereby make a reasonable and limited use of the music samples under the “fair use” doctrine, for the limited purpose to analyse and comment upon the various examples of audio branding elements, and to contribute to further the culture and understanding of audio branding, without deriving any financial gain from such use, and in trust that no financial harm be caused by such limited use to the copyright owners. We will nonetheless remove any audio, at first demand, of the respective copyright owner.