LUXURY SECTOR:
INEFFICIENT IN TERMS OF ROI.

 
 

In comparison to other brands, fashion brands rely strongly on licensed and custom music for most of their communication. This drives the customer experience but is not very cost effective and does not build any audio brand equity in the long term.

If these brands would integrate a strategic use of a Sound DNA (reusable riffs, melodies, harmonies and rhythms) in their communication, they could quickly rise to the top because they already refrain from the use of stock music.

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