WELCOME TO BEST AUDIO BRANDS 2019: THE FIRST WORLDWIDE RANKING OF SONIC IDENTITIES
Global CEO | Head of Creativity & Strategy
Global CMO | Partner
We are entering the golden age of audio. Brands have begun to think seriously about how they sound and are making serious efforts to create audio assets that will enhance their communications.
We’ve taken the opportunity to objectively and comprehensively evaluate audio brands based on measured KPIs and estimated return-on-investment, because just like visual branding, Sonic Identities are assets that require strategic thought and investment.
The rise of voice applications, growing use of owned media productions and new audio products, suggest that brands should take a closer look at the way sonic identities are developed and implemented.
To ensure our Best Audio Brands Ranking 2019 is as comprehensive in scope and analysis as possible, we partnered with two key players in media and brand communication: Storyclash, who provided insights on social trends in real-time, and Veritonic, an AI-based audio effectiveness testing company.
Who are the top performers? What are the best audio strategies? And what can we learn from this first global ranking? On behalf of amp, we wish you an enjoyable read.